UI/UX design and design systems
A UI/UX design that looks good in Figma and falls apart in implementation was not finished. We design in the constraints the thing actually ships in: real content lengths, empty and error states, and the narrowest phone your analytics show.
Concretely, what ships
Research proportional to the risk
Existing analytics and support tickets read before anything is drawn — they usually tell you where users struggle for free. User interviews and competitor teardowns where the stakes justify them, not as a ritual.
Flows and wireframes before pixels
The structure agreed while it is still cheap to change. Visual design starts once we know what the screens need to do.
A design system, not a pile of screens
Tokens for colour, type and spacing; components with their states defined. Delivered in Figma with the same names the code uses, so a handover conversation is not a translation exercise.
Every state designed
Loading, empty, error, partial, permission-denied, and the long-content case. These are where implementations improvise and consistency dies.
Accessibility checked, not assumed
Contrast ratios computed against real backgrounds, focus order defined, touch targets at a comfortable minimum, and motion that respects `prefers-reduced-motion`. WCAG AA as the baseline.
A prototype you can actually use
Clickable enough to test the flow with real people before engineering starts.
- 01
Audit and align
Where the current experience leaks users, what the business needs it to do, what we will measure.
- 02
Structure, then surface
Flows and wireframes signed off before visual design, so debates about button colour do not hide a broken flow.
- 03
System, then screens
Tokens and components first; screens assembled from them. Consistency by construction rather than by discipline.
- 04
Handover with the engineers in the room
Annotated specs, and design reviews during implementation so what ships is what was designed. If we are building it too, this step largely disappears.
- Your product works but users get stuck, and support tickets show where
- Your UI has drifted into inconsistency across screens or brands
- You need a design system so new features stop being bespoke
- You need designs specified well enough for developers to build exactly
- Figma
- Design tokens
- Component libraries
- Prototyping
- WCAG AA
- Usability testing
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UI/UX Design — common questions
If yours isn't here, ask us directly — we answer within one business day.
Can you design without also building it?
Yes — design-only engagements are normal and we deliver for another team to implement. In that case handover is heavier on purpose: annotated specs, token definitions, every component state, and a review session with your engineers. We also offer implementation review calls during their build, which is usually what keeps the shipped result close to the design.
Do you redesign existing products or only new ones?
Both, and redesigns are the more common request. Redesigns start differently: we read your analytics and support tickets first, because the data usually contradicts at least one assumption about where the problem is. We also plan the rollout, since changing a familiar interface all at once has its own cost.
How do you know a design is actually better?
We agree what we are measuring before starting — completion rate on a key flow, drop-off at a specific step, support volume on a particular topic. Then we test the prototype with a handful of real users, which reliably finds the obvious problems, and check the metric after launch. Anyone claiming a guaranteed conversion lift before seeing your funnel is selling, not designing.
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Tell us what you're building
We'll come back within one business day with a clear plan and an honest estimate.